This site is intended for United States (USA) customers only. We apologize, we cannot accommodate orders or inquiries from outside of the United States. To find the correct website for your region, click here.
We increased our website security protocols to ensure you can continue to enjoy a secure shopping experience on Rapala.com.
We have detected that you're using
This is an outdated or unsupported browser that doesn't protect your online shopping data. In order to place an order on Rapala.com we require the use of an up-to-date browser that meets higher security standards. Please update your browser or download a new browser to continue shopping.
Proven for years to help anglers boat more fish. Pro anglers and those in the know trust “The Juice” to attract and catch more fish. Using the fish’s powerful sense of smell, Dr. Juice Super Juice triggers the attack pheromones found in all species to turn otherwise docile fish into aggressors.
Sign up to receive regular email news, tips, product info, Pro picks and tips, promotions, special offers and more from Rapala and our Respected Brands covering fresh water, saltwater and ice fishing, including Rapala, VMC, Sufix, Storm, Luhr-Jensen, Trigger X, Terminator, Blue Fox, Williamson, StrikeMaster, Marcum and ICE FORCE.
You can change your preferences and your email address and unsubscribe at any time through the links at the bottom of every email.